Avicenna is a cosmetic line of products made from natural oils and other healthy ingredients. It has more than 10 product lines. The approach of the brand was to create a palette of icons based on the science of Alchemy and combine elements from both the old style: typography, botanical plants, colors, with the modern use of icons. The logo as well is a depiction of the icons that most resemble the brand. Water for fluidity, and Gold for Luxury.