Bawred : Ice tea peach flavor
Bawred is an Ice Tea Peach Flavored Can. Inspired by arabic typography letters, I wanted to concentrate on integrating a brand that looks simple, fun, summerly and light-hearted. Using the orange and pink colors and with a foil can that emulates an orange reflection. I also added simplistic design elements to the packaging design to make the brand more casual, approachable and friendlier.
For the social media development of the visuals i integrated the arabic typography element in pink and combined it with the cans in various applications. Example: #StayAtHome and freshen-up, the visual of the peach from the packaging floating, the arabic deconstructed letters enveloping the brand to make it look richer and more free-form.