Roadie tuner is an automatic stringed instrument tuner created and developed by the music-tech startup, Band Industries. It's compatible with stringed instruments that have a guitar machine head including electric, acoustic, classical and steel guitars, 6-7-12 string guitars, ukuleles, mandolins and banjos. It has won several awards since its launch.
Roadie /ˈrəʊdi/ An individual who is responsible for setting up, tearing down, and generally maintaining the equipment for a band.
The main idea I had when developing the branding was to separate Roadie Bass from Roadie 2 in terms of visual coloring, and to add one general feel of the brand that can go with both: Roadie 2, Blue colors, warm atmosphere, friendly and sexy display, and Roadie Bass: contrasting the blue heavily with the red and the black.
For the website it was important to show the product in a neutral way and not get too involved with portraying lots of colors to maintain the main message of what Roadie does and how it works. So I went with a look and feel that can combine the overall of the brand while still using imageries that are atmospheric for each Roadie 2 and Roadie Bass. The website imagery ranged from simple photography of dark and light environments to that of flashy colors in blue and red to maintain the spirit of concerts.