For the development of the brand I wanted to focus on making clouds of the bodies of characters and make them floating in the sky. As well as including an illustration of the Valerian Root plant to incorporate into the brand. The colors used were mainly blue tint, pink and yellow and green.
For the packaging and main visuals i was interested in integrating the flowers in the background as well as the cloud and flying pills. Including illustrations to further develop the visuals and create a depth of imagery for the development of the brand on social channels.
For the video ad i worked with the X-Particles plugin to simulate starlights and sparkles following the product as it moves around the scene. I also used a paper variation of the Valerian Root flower to add the pink color into the development. Making all elements vibrate as the camera pans.
Some additional caps from the video
